Petlane may be a younger "pup on the block" than Shure Pets when it comes to pet-related direct sales companies, but it will certainly attain "Big Dog" status soon. 

The pros and cons of starting a pet direct sales business, generally speaking, are described elsewhere.  This page focuses more specifically on Petlane.

*Advantages of Joining Petlane as a Pet Advisor:

• Proven, experienced leadership: Petlane was founded by Lane Nemeth, who also founded Discovery Toys more than 25 years ago.  She grew that direct sales company to $100 million year in sales and household-name status and has the experience and connections to do the same with pet products.
   

• Many exclusive products and all have 100% money back satisfaction guarantee
   

• Kit includes everything you need to get started, including plenty of products to demonstrate
   

• Initial fee of $199 gets you $400 worth of products and business supplies - no minimum requirements to maintain active status.

*Disadvantages of Joining Petlane as  a Pet Advisor:

• None, really, if the business model (home parties, usually in the evenings) appeals to you.  Not quite as many Advisors at the current time as Shure Pets, so that's less competition for you, too!

For more information:
Petlane website

* The advantages and disadvantages listed here and on the Shure Pets page are based on information obtained on company websites, in press releases or other promotional materials, and through conversations with their respective pet consultants. 

However, I also based comments on my own experience - I have been a member of BOTH companies - so I used my own judgment and experience to decide whether a particular point was an advantage or disadvantage.  You may certainly disagree, and people are building successful businesses with both companies.

Current Petlane Product Kit: